When I first moved to Sydney, there was a significantly smaller African diaspora than I was accustomed to seeing in London. And with that, a more conservative fashion scene.
I missed the colours and ostentatious patterns we asked our tailors to harness for our customised styles.
The Johjos design is an expression of our culture that extends beyond the African communities. It showcases the cultural styles and fosters opportunities to celebrate diversity in Australia.
Traditionally, the fabrics are chosen for a variety of occasions. For example, as a uniform for weddings and engagement ceremonies to distinguish the families and friends of the bride, from the groom. This creates a fun environment to see which side is greater represented, adding spark and sass to the occasion.
to add vibrancy to the “fabric” of Australia’s melting pot of cultures.